The Black Swan is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don't understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes. A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don't know, and this second edition features a new philosophical and empirical essay, "On Robustness and Fragility," which offers tools to navigate and exploit a Black Swan world. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book--itself a black swan. Praise for Nassim Nicholas Taleb
What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
The Art of War (Harper Perennial Modern Classics) Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle
The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on
The Fourth Industrial Revolution The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And
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Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in
Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but
Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless
Think And Grow Rich Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While
Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a
How To Make Anyone Like You From internationally renowned relationships expert Leil Lowndes comes this easy-to-read blend of tips, tricks and advice to charm anyone. This is the ultimate guide to the art of charming
In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices
After interviewing fifty of the world's greatest financial minds and penning the #1 New York Timesbestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your
My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
Putting The One Minute Manager To Work: How To Turn The 3 Secrets Into Skills The One Minute Manager, published in 1982, took the world by storm. More than 13 million copies have been sold
The Power of Your Leadership: Making a Difference With Others John C. Maxwell, #1 New York Times bestselling author, shows you how to shift from success to significance by leading with passion and purpose in
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just
A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that
Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale
Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how
Real Estate Investing 101: From Finding Properties and Securing Mortgage Terms to REITs and Flipping Houses, an Essential Primer on How to Make Money with Real Estate A comprehensive, accessible, and easy-to-understand guide to everything
Bad Blood: Secrets And Lies In A Silicon Valley Startup The Financial Times & McKinsey Business Book of the Year A New York Times Notable Book A Washington Post Notable Book One of the Best Books of the Year: NPR, San Francisco
INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management What Matters is a must read for anyone motivated to improve their organization' - Former
Life's too short to be unhappy at work "I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run
Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism?
Rework: Change The Way You Work Forever Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that,
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a
Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem
A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers
Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers
Elon Musk: How The Billionaire CEO Of Spacex And Tesla Is Shaping Our Future In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside
Freakonomics (New Edition) Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions
In her fourth consecutive runaway New York Times bestseller, America's most trusted personal finance expert, Suze Orman, reveals the 5 Laws of Money that apply to everyone. Whether you are young or old, whether you
Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life "Time is money," as the saying goes, but most of us never feel we have
Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling
From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
Warren Buffett Management Secrets The book is divided into several sections covering Warren Buffett's personal business management. Managing one's life - focuses on Buffett's insistence on a good education, picking one's heroes early in life,
Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step
For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that
Essential Managers: Leadership The practical guide that gives you the skills to succeed as a leader DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Jack Welch knows how to win. During
Never Split The Difference: Negotiating As If Your Life Depended On It 'A master of persuasion.' Forbes 'This book blew my mind.' Adam Grant, bestselling author of Originals A former FBI hostage negotiator offers a
You, Inc.: The Art of Selling Yourself In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his
Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of
Misbehaving: The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational
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In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against
Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he