✨Sách ngoại văn: Pre-Suasion - A Revolutionary Way To Influence And Persuade

Mua tại Shopee

Mua tại Tiki

Mua tại Lazada

Mua tại Tiktok

pre-suasion - a revolutionary way to influence and persuade the acclaimednew york timesandwall street journalbestseller from robert cialdini—“the foremost expert on effective persuasion” (harvard business review)—explains how it’s not necessarily the message itself that changes minds, but the key momentbeforeyou r that message. what separates effective communicators from truly successful persuaders? with the same rigorous scientific research and accessibility that made hisinfluencean iconic bestseller, robert cialdini explains how to prepare people to be receptive to a message before they experience it. optimal persuasion is achieved only through optimalpre-suasion. in other words, to change “minds” a pre-suader must also change “states of mind.” named a “best business books of 2016” by thefinancial times, and “compelling” bythe wall street journal, cialdini’spre-suasiondraws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. from studies on advertising imagery to treating opiate addiction, from the annual letters of berkshire hathaway to the annals of history, cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. he illustrates how the artful diversion of attention s to successful pre-suasion and gets your targeted audience primed and ready to say, “yes.” his book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. it belongs on the shelf of anyone in business, from the ceo to the newest salesperson” (forbes).

Mua tại Shopee

Mua tại Tiki

Mua tại Lazada

Mua tại Tiktok

Sách ngoại văn: Pre-Suasion - A Revolutionary Way To Influence And Persuade

pre-suasion - a revolutionary way to influence and persuade the acclaimednew york timesandwall street journalbestseller from robert cialdini—“the foremost expert on effective persuasion” (harvard business review)—explains how it’s not necessarily the message itself that changes

Sách ngoại văn: Blue Ocean Shift

blue ocean shift the new york times and no. 1 wall street journal bestseller blue ocean shift is the essential follow-up to the classic blue ocean strategy, the 3.6 million copy global bestseller by world-renowned

Sách ngoại văn: How I Built This

How I Built This WALL STREET JOURNAL #1 Bestselling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s

Sách ngoại văn: Noise: A Flaw In Human Judgment

Noise: A Flaw In Human Judgment From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better

Sách ngoại văn: On The Edge

on the edge from the new york times bestselling author of the signal and the noise,the definitive guide to our era of risk—and the players raising the stakes in the bestselling the signal and the

Trang đầu Trang cuối